Pious is a flash sales, e-commerce marketplace for sustainable goods. Pious works with environmentally conscious, ethical brands to deliver their products at an off-price to consumers who care.

Design leader of responsive digital marketplace experience and packaging. Built an identity manual to effectively empathize, communicate and reach a niché market across voice, visual and micro interactions. Defined the differentiating value prop that empowers consumers, sustainable businesses, and nonprofits known as Pious' Virtuous Cycle

 

What would this look like today if applied to healthcare ecommerce?